People must have a reward. No matter what you attempt in life, if you don’t see a reward worth the effort, you will find an excuse, a reason, to stop do that thing. Why bother if you do not get some benefit, some warm fuzzies, some something?
I think what makes a great coach is finding a way to reward the athlete and derive a reward simultaneously from that deed. Neatly, it is a FREE reward. It costs me nothing in other words, in motivating the archer for a positive change.
If you are a great coach then when you reward the archer, you realize that same reward for your own (quietly). There is such a wonderful feeling when you help an archer succeed thereby documenting internally that you succeeded.
A win can be a small, insignificant-seeming thing to the naive or inattentive, or the uninformed. A great coach can enable an athlete to acquire a new skill of *any* size and that to me is a win. For the athlete, of course, and … for the coach.
Win-Win (no trademark) situations benefit both “sides”, by the standard definition. If you want a win, help your athlete to have a win, and put that in your vest pocket for warmth. Nothing fuzzy about that concept.